Estate Service Times...Two”
Pricing is one
of the most crucial aspects of your marketing effort. The figure your
choose must reflect the various attributes of your home, the state of
the market, and your need or desire for a fast sale.
Deciding on the right price isn't easy. Set too high a price and your
home may languish on the market - too low and you may get thousands
less than you could have.
Work with Your Agent
Your agent is in the market every day - no one can offer you a better
view of pricing and sales activity. Once your agent is familiar with
your home and its features, he or she can prepare a comparative market
analysis and propose a listing price. Seriously consider this pricing,
but don't be hesitant to disagree or suggest another figure - just try
to be realistic.
Consider Market Conditions
Real estate markets are highly cyclical. While home prices have
typically risen over extended periods of time, the road is sometimes
a bumpy one. The price you will get for your home - and the time it
will take to get it - depend to a great extent on the overall state
of the market. Our guide to evaluating real
estate markets can help you figure out how to proceed.
Be Objective About Your House
It's important to be objective about your home when setting pricing.
Remember, it's really not relevant what you paid or how much you love
the property - the important consideration is what the market will bear
at this time.
How Quickly Do You Need to Sell?
Setting real estate prices is not an exact science. A low asking price
may generate a fast sale, while a bit of patience - and a higher listing
price - may allow you to net a larger figure. It's important to be honest
with yourself about your needs when setting a price. Our
quick sale checklist can help you decide if it makes sense to accept
a bit less in return for a faster sale.
Your Home Overbuilt?
Generally, nicer homes yield higher sales prices. This relationship
begins to diverge a bit, however, near the top of the market. Overbuilt
homes rarely sell for the prices it appears that they should. Buyers
in the price range of the overbuilt home are generally interested in
more upscale communities, while the typical buyer for the area cannot
afford to pay a significantly higher price. If your home is overbuilt
you may have to accept the fact that you won't be able to get the price
you think you should.
to this page since March 30, 2004