Estate Service Times...Two”
get you ready for the selling process, but finding a buyer requires
a well executed marketing effort.
a number of components to a well-conceived marketing plan. Understanding
each - and what it can contribute to your sales effort - is important
to achieving the best possible results.
Advertising is a key part of an effective marketing plan. Your real
estate broker should advertise the property periodically in local newspapers.
Generally, the cost of advertising is included in the commission, so
make sure your property gets its share. Signage is also important -
a prominently displayed sign on the property is one of the most effective
pieces of advertising, so make sure there is a clear and visible spot
Multiple Listing Service
The Multiple Listing Service, or MLS, is a catalog of available
homes in a given market area. Your agent will list your home in the
local MLS so that other realtors in the area can access information
when working with buyers. The MLS is only available through your agent
- and it is a powerful selling tool.
Open houses are another major marketing tool when selling a home.
There are two basic types of open house. The first, generally scheduled
during the week, is for area agents to stop by and take a look at a
home that is new to the market. The second type is held on a weekend
- usually a Sunday afternoon - and is intended to allow homebuyers to
visit the property without an appointment.
A lockbox is a small device containing a key to the house that is attached
to or near the front door. Local agents can access the box to gain entry
to the house at any time. Ideal for unoccupied homes, the lockbox may
be problematical if you have kids or pets - or are simply uncomfortable
with this arrangement. If you do not use a lockbox, make sure that your
agent has a key or that you are available on short notice to open the
has begun to revolutionize the home selling process. Shoppers (and sellers)
have access to more information than ever before. It's important to
select an agent who has a significant understanding of the Internet.
Your agent should have a web site where shoppers can access information
about your home and should list the property with one or more major
online listing services.
Your Home Ready
Your home should be maintained in a constant state of readiness to be
viewed. Try to keep things as clean and uncluttered as possible. Keep
the yard well tended and make sure that access to the house is unfettered
(keep snow cleared away in winter).
Have potpourri or scented candles on hand to keep the house clean and
fresh smelling. If you have a fireplace, consider having a fire burning
during viewings (season and time permitting). Ask your agent for other
suggestions on presenting your home in the best possible way.
Kids and Pets
Whenever possible, arrange for children and pets to stay with a friend
or neighbor during showings. If the children are home during a showing,
explain that they should be quiet and well behaved while the buyers
are in the house.
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